Why The Brazilian Keratin Treatment Is Taking Flack

By Tammie Caldwell


So, people like to have their hair straight. It is a big business and many salons offer a host of treatments to achieve just this. Those with straight hair want it to be wavy or permed. Those with kinky and wavy hair want it to be straight. Perhaps a Brazilian keratin treatment is the answer. After all, thousands swear by it. Many more use it on a regular basis.

Hair styles have always been important to those that wish to be fashionable. From the earliest days people have spent inordinate amounts of time to arrange their hair according to the latest fashions. Nothing has changed. Hair is still seen as the crown of a person, no doubt about it. In modern times, however, technology and a host of products make it easier to achieve the desired result.

Keratin is a protein that envelops the hair. The treatment that offers people straight hair apply a compound that is said to contain this ingredient. It is said to cause the hair to be become soft, pliable, strong and, of course, straight. To be honest, thousands of satisfied clients swear by the method. They say that they enjoy their beautiful hair.

Despite criticism, those who believe in this treatment defend it ferociously. They like the idea that their hair looks the way they want it to look. They like the idea that they are able to change their hair the way they want to. If there is a negative side to the treatment they do not want to know about it. Results count, do they not.

Do not think that this treatment does not have critics. In fact, their are many of them. They say that the treatment causes hair loss, permanent damage to the hair, split ends and dryness that will cause a small fortune to heal. In fact, there is a high likelihood that those using this treatment will suffer hair loss, brittleness and loss of hair lustre.

It is interesting to note that OSHA has issued a warning about this kind of hair treatment. They found that the treatment not only damages the hair permanently, but that once treated it stopped the hair growing back naturally. They furthermore think that the treatment may have other long term health indications such as rashes, skin cancer and even permanent hair loss.

But in the end it does not really matter. People will do what they want to do. If they want to go for this type of treatment they will do so. The results are known. People want soft hair, straight hair and healthy hair. And so they should. But is it worth the sacrifice of offering your health at all.

One thing remains certain. Women will always want their hair to be the way fashion dictates. They will straighten it or wave it, depending in the moods of the current fashion. And it is not only women that adhere to the dictates of fashion. Increasingly, men are also prone to fashion prescriptions. And of course there is nothing wrong with that.




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